Case Study

Her website was losing client inquiries without her knowing. That stopped in 7 days.

Certified high-risk doula, Jackson, MI. Full redesign and ongoing care plan: from first call to a live, lead-generating site in days.

Industry

Maternal Health

Scope

Full Website

Timeline

7 Days

Result

3 Confirmed Inquiries in 30 Days

Tonya Wozniak, Owner

The Client

A high-risk birth specialist whose website was actively costing her business.

Bump to Baby Doula Services is a certified high-risk doula practice based in Jackson, MI, serving expecting families through pregnancy, birth, and postpartum.

The Problem

She wasn't just losing leads. She never even knew they existed.

Tonya's WordPress site had broken links, glitches, and (most critically) contact form submissions that weren't reaching her. Real people were trying to book, and she never saw the inquiry. No notification. No follow-up. No recovery. Add in no professional email and no real search visibility, and the problem wasn't a weak website, it was an unreliable system sitting at the center of her business.

The Strategy

Built around how families actually choose a doula.

Instead of asking for commitment upfront, a custom mockup was delivered within 2 business days of the first consult, so Tonya could see exactly what she'd be getting before deciding anything. She chose the full rebuild plus an ongoing care plan.

The result was a 7-page site (Home, About, Services, Packages, FAQ, Resources, Contact) structured around how clients actually evaluate a doula: clear service breakdowns, tiered packages that build on each other, and messaging built to earn trust fast in a high-stakes niche. Sage green, cream, and dusty rose, with a hero image chosen to build trust in the first three seconds rather than lead with a headshot. A maternal mental health crisis resource box was added to the Contact page at Tonya's request.

The Build

A full system replacement, not just a redesign.

Custom-coded site, hosted with automatic deployment and version control, contact form fixed and routed reliably, professional business email set up from scratch. DNS was fully reconfigured: site to hosting, email to Google, with the old broken hosting made obsolete. All completed with zero downtime.

On launch, the site carried a complete on-page SEO foundation: location-targeted metadata, structured data, a sitemap submitted to Search Console. Within a week of launch, the site received a consultation request from outside Tonya's immediate referral network, validating that the new SEO foundation was already reaching prospective clients the old site never could.

The Results

Real traction, fast.

The site generated its first organic consultation request within one week, and 3 confirmed client inquiries within the first 30 days, from a website that previously captured nothing. The client transitioned to an ongoing care plan from day one.

3 confirmed inquiries

In the first 30 days, up from zero lead visibility before the rebuild.

7
Days

From launch to first organic inquiry, sourced outside her referral network.

Ongoing care plan

Client moved to a monthly retainer from day one.

"I spent months chasing broken links and glitches, and even missed contacts because something failed behind the scenes. After a free consult, Bradley had a custom mockup ready within two days. No pressure, he just listened to my vision and ran with it. Now I don't have to touch my website at all. I can just focus on growing my business."

Tonya Wozniak