Case Study

Fenixx's old site couldn't get a single quote request. The new one converts half their inquiries.

Waterjet cutting manufacturer, Fraser, MI, ITAR registered, serving aerospace and defense procurement engineers. Site rebuilt and live in 2 days.

Industry

Precision Manufacturing

Scope

Full Website

Timeline

2 Days

Result

Over Half of Inquiries via Quote Form

Bill Hayter, Vice President

The Client

A precision manufacturer serving the most demanding buyers in the country.

Fenixx Technologies is a waterjet cutting manufacturer based in Fraser, MI, ITAR registered, serving aerospace and defense procurement engineers.

The Problem

The site looked outdated, and buyers had no way to request a quote online.

The technical information was all there: materials, machine specs, tolerances, laid out plainly. But the design looked dated next to a modern manufacturing operation, and there was no structured way to request a quote. Just a generic contact page, with no path built around how their sales team actually qualifies a request.

The Strategy

Built around what procurement engineers actually evaluate.

Built the site around what procurement and engineering buyers actually evaluate: machine capabilities, materials, facility scale, and compliance credentials like ITAR registration. The quote form was designed around Fenixx's real sales workflow, the exact fields their team needed to qualify a request. Buyers with design files to share can send them directly by email once the conversation starts.

The Quote Form

Built around how Fenixx's team actually qualifies a request.

Instead of a generic contact form, the quote request was built around the exact information Fenixx needs to qualify a manufacturing job.

The Results

Real traction, fast.

54%

Over half of new client inquiries now come through the quote form, just 2 months after launch.

2 Days

From first call to a live site.

Ongoing retainer

Client moved to a monthly retainer after launch.

"We are incredibly grateful for the outstanding website Arclo built for our waterjet cutting business. Their hard work and dedication were evident throughout the entire project. They possess an innovative eye for detail, perfectly capturing our technical precision in a sleek, modern platform. We highly recommend their fresh creativity and flawless execution! We look forward to working with Arclo to grow this site and reach new customers."

Bill Hayter